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Great Leaders Don’t Just Hold Meetings — They Give Them a Purpose
A meeting without a clear purpose is just time on the calendar.
Toastmasters know a lot about meetings. We attend them, organize them, lead
them, evaluate them — and occasionally wonder why we are having them.
But effective leaders recognize an important distinction:
not every meeting should accomplish the same thing.
A quick check-in, a regular club meeting, an Executive Committee meeting, and a
periodic planning session each serve a different purpose.
The secret is not necessarily having more meetings.
It is knowing what each meeting is supposed to accomplish.
What’s New?
Instead of treating every meeting alike, think of meetings as different
leadership tools.
A quick check-in handles today. A club meeting develops
members. An officer meeting develops the
club. A periodic strategic review prepares for
tomorrow.
Choose the right meeting for the job.
Helpful Tip
Before scheduling your next meeting, complete this sentence:
“By the end of this meeting, we need to __________________.”
If you cannot easily fill in the blank, you may not need the meeting — or you
have not yet determined its purpose.
Give Every Meeting a Job
One useful leadership approach is to organize meetings according to their
purpose and their time horizon.
That idea translates particularly well to Toastmasters.
1. The Quick Officer Check-In — Handle Today
This does not necessarily need to be a formal meeting. It might be a short
email, group message, phone call, or five-minute Zoom conversation.
The question is simple:
What needs attention right now?
- Are meeting roles filled?
- Do we have enough speakers?
- Is a new member waiting for help?
- Does someone need assistance with Pathways?
- Is there an immediate issue that could affect the next meeting?
Keep it short. The purpose is coordination, not lengthy
discussion.
2. The Club Meeting — Develop the Members
Our regular Toastmasters meeting has a very different purpose.
Its primary job is not conducting club business.
It is developing people.
Members need opportunities to:
- Speak
- Evaluate
- Lead
- Practice impromptu speaking
- Receive feedback
- Complete Pathways projects
- Build confidence
A smoothly run agenda is important, but it is not the ultimate measure of a
successful meeting.
Did our members have opportunities to speak, lead, learn, and grow?
That is the real purpose of the Toastmasters meeting.
3. The Executive Committee Meeting — Develop the Club
Officer meetings should not simply become longer versions of the regular club
meeting.
This is the officers’ opportunity to work on the club, rather
than simply work in the club.
Look at:
- Membership
- Member retention
- Pathways participation
- Distinguished Club Program progress
- Guests and prospective members
- Member engagement
- Upcoming events
- Members who may need encouragement or assistance
Then ask:
What does our club need from us right now?
Use the club meeting to develop members.
Use the officer meeting to develop the club.
4. The Quarterly Club Health Check — Prepare for Tomorrow
Every few months, club leaders should look beyond the next agenda.
Step away from questions such as:
Who is Toastmaster next week?
Instead, ask:
- Where are we now?
- Where do we want our club to be three months from now?
- What needs to change to get there?
Look for trends rather than isolated events.
- Are guests returning?
- Are new members becoming involved?
- Are members progressing in Pathways?
- Are the same people filling the same roles?
- Are meetings still interesting?
- Are members receiving what they joined Toastmasters to receive?
This is where leadership becomes more than maintaining the schedule.
It becomes creating the future of the club.
The Leadership Lesson
This idea is not limited to Toastmasters.
Whether you are leading a club, committee, volunteer organization, project team,
or workplace meeting, decide what kind of meeting you are conducting before you
begin.
A meeting might be intended to:
- Coordinate
- Develop
- Solve
- Decide
- Plan
- Reflect
Problems arise when we try to accomplish all six at once.
Great leaders do not simply ask:
“When should we meet?”
They first ask:
“Why are we meeting?”
Put the Purpose on the Agenda
One of the easiest ways to keep a meeting focused is to state its purpose before
the meeting begins.
Purpose of Today’s Meeting:
____________________________________________
It takes only a few seconds, but it helps everyone understand why they are there
and what success should look like when the meeting ends.
Try This at Your Next Meeting
Before the meeting begins, ask yourself three questions:
- Why are we meeting?
- What should be different when the meeting ends?
- Does everyone attending need to be there?
Those three questions can prevent a meeting from becoming a collection of
unrelated conversations.
Bottom Line
Toastmasters teaches us how to conduct meetings.
Leadership requires something more:
Knowing why we are conducting them.
Do not hold a meeting simply because it is on the calendar.
Give every meeting a purpose.
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